And why you should start.... today.
It’s hard putting yourself out there. I’m too busy. There are enough people blogging as it is. I don’t want to sound like I’m self-promoting. I don’t know what to write about. I don’t know where to start.
If you are asking yourself if you should blog, these are all pretty fit reasons to beat up your hype and throw the idea back into an f-ing dark hole. It’s happened to me… One too many times.
But no more. The world has conspired to throw a batch of heavenly reasoning my way, and it has won me over.
In the words of pretty awesome people, this is why I will start blogging, and so should you:
1. Blogging isn’t about money, it’s about building trust and respect
“Rather than coming off as distastefully self-promotional, the best marketing builds respect,” says Scott Belsky, founder of Behance, 99U, and now VP of Products-Community at Adobe. In his timeless “Making Ideas Happen”, he refers to Noah Brier, marketing strategist and now co-founder of Percolate, and his blog. Noah hasn’t made a dime off of it… Directly. However, he can credit his blog with giving him the chance to meet, learn, collaborate with a bunch of interesting people that he wouldn’t have met otherwise and the opportunities that come along with that.
James Altucher, entrepreneur and writer, seconds that thought: “it’s not about making money while you sleep, it’s about building trust while you sleep.” In today’s digital world it’s hard to establish who’s who, that’s why when you share your critical thinking and your voice, you give people a better glimpse of who you truly are.
2. You think you are going to get criticized, you’re really not
Putting yourself out there can be hard, the fear of getting criticized or being ‘wrong’ can creep on us, but don’t be surprised to find out that thought leaders have felt the same way. Julian Cole, Head of Communications Planning at BBH New York, confessed that spelling and grammar are his nemeses, and that made him uneasy about jumping in. He’s happy to report that experience has shown him otherwise and encourages others to take the leap.
Julian isn’t alone in his encouragement. Bud Caddell, Invention Director at Deutsch LA, cuts to the chase and outright advices all planners and strategist to start a blog.
3. Write about your expertise… And anything else
There is no need to limit yourself to a topic, as a matter of fact, Belsky will basically encourage you go broad. He refers to Brier’s blog as a sandbox to share and comment on ideas, projects, and current events.
Altucher goes even further and recommends to write about stories that you might think could even scare away people (customers), because the bottom-line is that we’re attracted to honesty.
Cole calls it a way to exercise and share your critical thinking, and that can encompass endless topics.
In the end, people can disagree with you, but they will respect you for it.
4. Start today.
Don’t start tomorrow, start today. Telling someone else what your planning on doing is a great way to make you accountable. Just take your first step today. I did.
It isn’t about counting bucks, or being right, or being on topic, or being perfect. It’s about being transparent and being yourself. Today.
Original published on Medium by Vanessa Vela.