Welcome JUAN!

Here are a few questions to get us started :)

The idea is to spend at most 5 minutes answering all 4 questions (timing yourself is a great idea).

Hopefully, what you'll answer is what's top of mind. There are no wrong answers :)

What is your goal? When people are thinking about your brand in a year what do you want them to think/say?
Who is it for? What do they care about? Define your ideal customer.
Three (3) words. A chance to carve out a clean space to define what you don't want to be.
Three (3) words. Don't always need to be 100% positive. Finding contradiction and contrast is ok. (i.e. Disruptive, entertaining, and experienced).